At first attempt, Ive ran through the first twenty-five years of his life in sixty words he told me which novel he was reading only after designating the answer off the record.” Jony Ive, technically Apple’s design chief since 2015, is once again assuming management control of the iPhone maker’s design team after two years in a largely. In our conversations,” writes Parker, “ manner could sometimes be unsettling for the way it combined the tender attentiveness of a suicide-prevention volunteer-“I was ever so lucky” “I do hope you have a good flight”-with a keenness to move the conversation from the particular to the general his replies, searching for the safe ground of a previously expressed thought, often looped and hedged, or drifted off into a sigh. Compton, Nick (2017) In the Loop: Jony Ive on Apple's New HQ and the Disappearing iPhone. No spoilers here, just a paragraph to whet the appetite: Parker’s story is the best thing I’ve ever read about Apple, and I’ve read a lot.Īnybody who cares about the company ought to set aside a couple hours.
And, more broadly, in this age of 140-character tweets, keenly-reported long-form journalism. The New Yorker has published an extensive profile on Jony Ive, Apple’s Senior Vice President of Design. And then a piece like Ian Parker’s 17,000-word profile of Jony Ive comes along and you remember that there’s a reason for The New Yorker.
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